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Serifa! + pull quote




An image of my printout for the typeface Serifa:








Here are my critiques of the letterforms:







Foundational research for my project:










Pull Quote:

“When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [...] Thus I also grasped that the empty spaces are the most important aspect of a typeface.”
— Adrien Frutiger


“From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.”
~ Adrian Frutiger