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Applied Communications Theory Day 1/ Definitions

Photos from Leavenworth with an emphasis on signage.

Learning about icon/index/symbols and syntax/semantics/pragmatics. Labeled the photos in class with the appropriate definitions. 


    • Semiotics- Signs and symbols' uses and their interpretations
    • Syntax- The arrangement of words/phrases to communicate 
    • Semantics- The meaning of a word/phrase/text
    • Pragmatics- Text organization changes meaning 
    • Sign- Gesture/action conveys information
    • Signifier- Sign's physical form is distinct from the meaning
    • Signified- The idea/meaning expressed by the sign distinct from physical form
    • Icon- Sign that directly reflects the thing it signifies 
    • Index- Indicator of something. Meaning can be figured out by viewer. 
    • Symbol- Viewer has learned the association and recognizes that this represents or stands for something else. 
    • Code- Set of words/symbols agreed on by a culture to represent the same idea
    • Digital Code- Sets clearly differentiate (written music)
    • Analog Code- Sets with unclear distinctions ( group of leaves )   
    • Denotation- Literal meaning of a word
    • Connotation- implied meaning of a word based on cultural influence/past experience
    • Polysemy- many possible meanings for one word/image
    • Syntagm- Sequential order / story built by order
    • Paradigm- Set of things with mutually exclusive choices 
    • Myth- Stories made up of paradigm/ syntagm where characters and settings differentiate but the storyline is generally the same
    • Ideology- the science of ideas/ their origin and nature