Applied Communications Theory Day 1/ Definitions
Photos from Leavenworth with an emphasis on signage.
Learning about icon/index/symbols and syntax/semantics/pragmatics. Labeled the photos in class with the appropriate definitions.
- Semiotics- Signs and symbols' uses and their interpretations
- Syntax- The arrangement of words/phrases to communicate
- Semantics- The meaning of a word/phrase/text
- Pragmatics- Text organization changes meaning
- Sign- Gesture/action conveys information
- Signifier- Sign's physical form is distinct from the meaning
- Signified- The idea/meaning expressed by the sign distinct from physical form
- Icon- Sign that directly reflects the thing it signifies
- Index- Indicator of something. Meaning can be figured out by viewer.
- Symbol- Viewer has learned the association and recognizes that this represents or stands for something else.
- Code- Set of words/symbols agreed on by a culture to represent the same idea
- Digital Code- Sets clearly differentiate (written music)
- Analog Code- Sets with unclear distinctions ( group of leaves )
- Denotation- Literal meaning of a word
- Connotation- implied meaning of a word based on cultural influence/past experience
- Polysemy- many possible meanings for one word/image
- Syntagm- Sequential order / story built by order
- Paradigm- Set of things with mutually exclusive choices
- Myth- Stories made up of paradigm/ syntagm where characters and settings differentiate but the storyline is generally the same
- Ideology- the science of ideas/ their origin and nature