k r i s t e n
d e s i g n

p r o c e s s

Pathos/Ethos/Logos examples and definitions/ reading/ museum responses

logos- showing numbers/statistics

These are for next class period: 


ethos: ethical/ credibility/ using a celebrity or someone who knows what they're speaking about to create appeal

pathos:  emotional appeal- sympathy/anger/happiness  meaningful language/imagery is used to evoke emotion

logos:  (logic) using theoretical language, statistics, and facts 

rhetoric:  effective speech/ science of languange-- i see this as eloquence 

antithesis:  sharp contrast/ opposition between two things to emphasize meaning/message

hyperbole:  exaggeration not meant to be taken literally but used to get a message across

irony:  expressing meaning by using language that typically signifies the opposite, usually humorous, deliberately contrary to the expected and funny as a result

metaphor:  analogy/comparison/ using an example to explain something/ word or phrase is applied to something in which is not literally applicable// comparing something without using like or as 

metonymy:  a substitution of the name of an attribute/   ride- car    kicks- shoes 
replaced with the function/action of the thing

parody:  satire/mockery/ funny imitation

personification:  a person representing or embodying a quality, concept or thing

pun:  words that sound alike with different meanings

synecdoche:  figure of speech in which a part is made to represent the whole of vice versa 
wheels- car
threads- clothes 

The museum, as a design experience was really something new for me. The last time I went to a museum technology hadn't reached the point that it has today. The interactive parts of the museum were really neat. The long interactive table that was supposed to evoke the feeling of war table talks between military advisors was really effective. The visualizations were modern but relative. The theater with the part down below with the soldiers and the sort of reenactment of the scene was probably the most captivating of the whole exhibit. I also loved the portion where you walk in over the poppies. It really brings to light how many people were killed in a beautiful, kind of creepy way. The outside of the place kind of always reminded me of a mausoleum and I felt the same way walking up to the place as it's kind of sunken underground and concrete. I checked out the website and Second Story really does some great interactive work. It's a part of design that I have never thought about but was interesting to see from this perspective.

The reading (Master the Metaphor)  taught me about the use of pure metaphor and fused metaphor, how to fuse, and how to find metaphors if your unsure where to look. It's like a ____ for your ___. or Think of it as a ____. We judge things based on our senses and experiences but in design, we have to communicate using other means (and considering our audiences' experiences).

The Pun Also Rises------  This video was fun. Just a basic show of random puns you can find in everyday life. Some examples were Lifetime, Ciao for Now, Sun Maid, basically all of Ben+Jerry's products.

What is rhetoric?
"The undue use of exaggeration or display... concerned with mere style or effect."
not the only definition!
"The art of influencing the thought and conduct of an audience through the use of effective language."
Rhetoric has been around for 2500 + years. How humans use language to alter or construct reality.
Rhetorical discourse is anchored in reality. Commitment to a view of the world and it's audience.
Aristotle's rhetoric- 350BC
3 primary ways in which a speaker can influence an audience. Pathos, Ethos, Logos.
Engage the audience, get their attention and maintain it. Show them a problem that they can change, motivate them to change it, enable/empower them to take action.
We use language to influence/modify the world around us.