Brand Book for Pure Kroger Extracts Final // Photos
I think the thing I am most proud of about this project is the evidence of my refined individual process and my ability to make efficient decisions from the beginning to allow time for better results. Whereas in the past, I often had too many iterations without enough time for a final resolve. There are so many extract flavors that I wanted to create a template in which any variation could be placed and be a cohesive part of the system. This design can also be a nice addition to someone's kitchen and not some ungodly yellow bottle that you want to shove into the back of your pantry. My brand book is subtle and a little elegant, but not out of reach. This project was really enjoyable. I plan on printing and binding it myself for Junior reviews after making refinements today post-critique.