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Sketches for personal branding | updated mood board


I have been working on sketches to try to decide what I want my logo to convey. I want it to be a space within a space to show dimension and depth. I started with this rather bold logo at the top and decided to try to combine my affinity for birds and concept of depth. I also updated my mood board and thought more about visual adjectives and what my identity will look like. I narrowed down a color palette and included things that I thought were authentic in regard to my personal aesthetic and the things that are important to me. 

type studies: