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Branding Research pt 1 (Seattle Fish Co.)

I researched the Seattle Fish Company here in KC because I stumbled upon it while doing other research. I love the sea and I love food so I was automatically interested. I explored their brand essence and their vision. The company values are as follows:

Problem Statement: 


There is not enough fresh, quality seafood being imported into landlocked states.

Vision: 


To deliver fish of pristine quality, from catch to cook. To be the number one supplier of fish to the Kansas City area.


Mission: 


Maintain a team of enthusiastic employees who work around the clock in a state-of-the-art facility and by fostering sustainable fishing practices around the world. Technology allows fresh fish to be delivered in hours instead of days across the country. They founded Sea-Pact, a first of it's kind environmental nonprofit formed through an alliance of nine seafood distributors to ensure that we will always be able to eat fish.