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Flounder Fish House Branding schematics

I decided to create a seafood restaurant called Flounder. It has a rich story full of compassion and care for fish, food, service, and the environment. I didn't want to give myself too many restrictions at this point as far as aesthetic, I just wanted to outline the brand essence, which in this case is fulfilling. Often times you go to a specific restaurant, expecting an elevated dining experience and are left feeling a bit disappointed in some way. Flounder is dedicated to providing you with the full experience of an authentic restaurant on the coast with the freshest, most pristine fish in the Midwest and an upscale environment that is welcoming and warm without breaking the bank.