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Posts tagged Typography I
Serifa Typeface final book
I reworked this project and am very happy with the results. This idea, to me, is much more successful at translating the 60's feel without being obvious. It is streamlined and beautiful. It took a lot of effort to get to this point, but I am very proud of this book. 

Here are the final images of my physical book:

Serifa {lots of progress}

There is still a lot of work to be done but I am feeling much more confident with my layout. Below I've posted my works in progress, beginning with the front and back pages. I tried to maintain the 60's feel without being tacky. I wanted a simplistic design that still captured some of those elements. I softened the color palette but kept the oranges, yellows, and pinks of the 60's patterns. I did some test prints today and was happy with the preliminary results. I think I'm finally on the right track. 

More Serifa Anatomy Sketches (updated)

I am trying to incorporate some 1960's patterns within these sketches. If I can do it without being cheesy, I think it will make for a really beautiful theme throughout the book. I'm conducting a lot of research for phrases and happenings of 1964 to use for the anatomy and as a general theme throughout the book. This was an incredibly eventful year. NASA launched the lunar program with unmanned spaceships, and initial training for Neil Armstrong and the rest of the crew that would be the first to step on the moon a few years later in 1964. The Ranger VII took over 4,000 high resolution photos of the moon. 21,000 American soldiers were presently in Vietnam. The Civil Rights Act of 1964 was signed into law by President Lyndon B. Johnson. The Beatle's played their first live show in the United States on the Ed Sullivan show, setting off "beatle mania" in the U.S. Muhammed Ali became the heavyweight champion of the world. 
My mother was born, which in turn began my journey to existence (thanks mom).

And finally, the patterns. 

Gerard Miller: 

I'm in love with these colors. To preserve the nostalgic feel, the sepia toned paper is essential. I tried extracting the colors but they don't work together without the breaks of the off-white. 

 Unikko 50 years

This is actually the 50th anniversary of Marimekko’s most iconic pattern, Unikko.
Maija isola’s classic Unikko (Poppy) pattern was born in 1964 shortly after the company’s founder Armi Ratia had announced that Marimekko would never print a floral pattern. Maija refused to obey Armi’s orders and, in protest, designed an entire collection of floral patterns.
One of them was Unikko.
I utilized Unikko in this first rendition. 

Sketches for type book Anatomy (serifa)
I'm feeling pretty miserable. Here is one anatomy chart for Serifa. Just a practice page. I wanted to try something fun. I am pretty slow with InDesign. 

I got this far and my computer says I need to disable my font because it is no longer working. I don't feel well enough to do this part of the project justice at the moment. I know I have the potential to do much better than this when I am feeling better. 

10 Leading Iterations for Serifa Book

Because I wasn't in class (in the Bruce Willen workshop)  I don't feel that I fully understand how to do this portion of the project so hopefully I did this correctly. I understand we are choosing the leading. I think I like 8.5/11 and 11/15 the most as far as legibility and aesthetics. 

Serifa! + pull quote

An image of my printout for the typeface Serifa:

Here are my critiques of the letterforms:

Foundational research for my project:

Pull Quote:

“When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [...] Thus I also grasped that the empty spaces are the most important aspect of a typeface.”
— Adrien Frutiger

“From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.”
~ Adrian Frutiger

Sorry Project (UPDATED)

We cut the word "SORRY" today with the CNC Router. We are going to paint the letters white and then start photographing the word in the environment to explore ideas of context. 

The CNC Router in action:

Here are some photos of the words after they were painted white (the color of surrender)
and put into context:

These images are desolate and capture a place once full of vitality and hopefulness. We placed it in a pile of tree shavings from what was once a large tree. Another example of loss and something being forgotten and discarded. We as a group decided that women in general apologize way too often. The amount is monumental, hence the castle. The color is white representing surrender. Saying sorry excessively and unnecessarily is a monumental problem. 

Here is our installation in the hallway:

SORRY Typeface Exploration and Sketches

I experienced a bit of Jamais Vu here. The word lost the meaning and became a series of forms. This word starts to look really funny after you write it 500 times. I HATE how often I say this word and drawing it out like this was like gathering up a bunch of candy wrappers and visualizing your own personal gluttony. The amount of times I apologize in a day is astounding. And for what.... but I digress. I drew the second row, far left and the third row, far right. I am contemplating the capsize. Small caps throughout may be more effective for a sheepish approach. All caps says something completely different. A forced apology, perhaps. This project is ridiculously fun.


Sorry sketches {haha}


On a side-note, I ran out after sketching and bought an even finer pen.