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Posts tagged Typography II
Magazine-reworked
I decided to add a few more graphic elements to this to make it a bit more visually appealing. I also reworked the type, changed the typefaces, and fixed some imagery. I rebound it for sophomore review to represent how much my craft has improved and my overall understanding of type. 














Marconi Magazine

My final magazine is clean and classic, nothing too loud or abrasive. I stuck with black and white because it's how I interpret Marconi's identity. There are two sides to his personality, one inventor, one politically involved. I am going to rebind this for next week. I challenged myself to simplify this design and I think it was successful. My mag + app is also very simple. I don't feel that there was enough time to create a successful magazine layout and interpret it in mag+ because the layouts are not just copy and paste. There is so much more to it. It's a completely different body of work when translated digitally and needs to be designed as such. I really focused on getting my magazine to a place I felt was successful and when I translated it into mag + it did not feel the same so I am working on those revisions.  



























Marconi Magazine Process
I took a very simplified approach to this layout. Still need to make the cover and back. I am also going to work in some more details or some element to make this more interesting. I like the unexpected things that happen such as the paragraph on the second spread starting a bit lower than the first, and the telegraph on the third spread tilted much like the titanic was before it sank. My idea is to keep it classic and simple, but add some element that is sort of unexpected and unsettling throughout. Think I also need to apply the same color treatment throughout/ either sepia or bw. I realize now the two images are different tones. 






Marconi Magazine



My magazine spreads were shaky at first. Trying to transition from poster design to a more intimate visual experience. The third (bottom) image is after critique. I think I know better now which direction I'm going and how to make a magazine spread visually engaging and legible. 





Readings type2
The readings were really helpful in providing formal rules for page layouts. A lot of this answers the questions to why certain pages look so clean and legible, make you want to read, and why others are severely lacking. I imagine after using these rules for a while they become second nature and your eye can identify what isn't working right away. I'm excited to dive more into the grid with these page layouts. Some really simple rules to follow but there are A LOT. Lock the text block, lock the facing pages to each other, frame the text block so that your pages are easy to see and convenient to handle. The reading also talked about bringing the design into the margins and balancing the overall spread. It also got into talking about the actual writing of your pages and the challenge of sounding redundant. There is a lot of room for experimentation and problem solving to create an interesting design while also being informative and legible.
Final Paula Scher Poster
I'm going to add a motion piece to this as well. I think the type has a lot of room for expression in motion form. I think this has come a long way from my original design. I did a lot of exploration on this piece. If you remember, it began as a painting. I think I was successful in producing something that represented Paula Scher and my tastes. I think my poster is also successful on being legible and eye catching from a distance. I will have the motion piece up hopefully by next week.





Paula Scher poster sketches
I am going with this top version, or a refined version of it. I am doing an actual painting of the KCAI campus in Paula Scher's style. Here I overlayed some of her painting on top of what I had completed so far to get the idea for class critique. I'm so excited to see how this turns out. Both of my projects are currently analog which is a challenging but exciting direction for me. 

I tried the type on buildings and also using the Russian Constructivist sort of diagonals but to me, Paula is best represented by her maps. 








T2_P2 update/ Paula Scher poster

I have been experimenting with some layouts for the Paula Scher poster. I tried to incorporate the angles she references from Russian Constructivism. I feel like I'm at a good place now that the main elements are on the page. I also put together a keynote presentation about Paula Scher and her work. 





    
                                                                      














v.2
To reiterate, this is a quote from David Bowie. I chose the quote partially because he went to college for typography/design and also because it resonated with me personally. I don't know what's going to happen after graduation but I know it's going to be a massive improvement.

Speaking of improvements, I took the extra time we had after the initial critique to really refine this video. The timing and hierarchy were difficult to merge with the sound. Legibility in motion type is a real challenge. I wanted to maintain the feel of this without losing what the words actually said. I softened the appearance of the text to make it blend with the background and I spent countless hours doing time/hierarchy tests. I combed this over many many times and really feel like it is a labor of love. I'm really proud of this as I feel it is compositionally sound and also reflects me stylistically in the most appropriate way. 

The background was filmed in studio using large particles of glitter. The footage was inverted and slowed down in Premier Pro and then added text/sound in After Effects. This composition was sound based. The music is a song called Central by STS9 (Sound Tribe Sector 9). I did some in depth research to figure out where they got the sound sample from (The Conet Project)__ link to those samples and information is here: https://archive.org/details/ird059. Really interesting, but that's beside the point. I wanted to go for a sci-fi/ vintage aesthetic as if the viewer is submerged in some kind of disrupted transmission. It also implies mystery and foreshadowing to the future. (undefined but anticipatory) This was naturally enjoyable to me and I plan on incorporating video with my future projects. I'm really happy we had this particular assignment because I feel that I've found an outlet that I didn't have with the rest of design. It is dimensionally expressive, filling the little void that I have been carrying with print. Maybe it's the sound.



Final After Effects (justkiddingnothing'severfinal)

I'm working on a revision for this right now, but this is what was shown during critique on Friday. To reiterate, this is a quote from David Bowie. I chose the quote partially because he went to college for typography/design and also because it resonated with me personally. I don't know what's going to happen after graduation but I know it's going to be a massive improvement.

The background was filmed in studio using large particles of glitter. The footage was inverted and slowed down in Premier Pro and then added text/sound in After Effects. This composition was sound based. The music is a song called Central by STS9 (Sound Tribe Sector 9). I did some in depth research to figure out where they got the sound sample from (The Conet Project)__ link to those samples and information is here: https://archive.org/details/ird059. Really interesting, but that's beside the point. I wanted to go for a sci-fi/ vintage aesthetic as if the viewer is submerged in some kind of disrupted transmission. It also implies mystery and foreshadowing to the future. (undefined but anticipatory) This was naturally enjoyable to me and I plan on incorporating video with my future projects. I'm really happy we had this particular assignment because I feel that I've found an outlet that I didn't have with the rest of design. It is dimensionally expressive, filling the little void that I have been carrying with print. Maybe it's the sound.


New version will be here {by} Monday.